COLOR WOW

One-step solution for frizz-free, crunch-free curls Why it's WOW One-step solution for frizz-free, crunch-free curls Combined benefits of gels + serums + creams without crunchiness, greasiness or weight Alcohol-free, non-drying, adds moisture

Powerful, ultra-moisturizing, anti-frizz treatment keeps dry/dehydrated hair and coily/curly hair glassy-smooth, straight and frizz-resistant through 3-4 shampoos. Why it's WOW Award-winning water resistant technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture Delivers silky, glassy-smooth, super frizz-resistant styles Heat-activated...